Meta has a whole team of people working on artificial intelligence and machine learning. This process happens every time a user refreshes their feed.įacebook says the social network uses algorithms to “arrange all of the content you could see on with the aim of showing you the things we think you may be most personally interested in at the top of each surface.” How does the Facebook algorithm work?
It scores content and then arranges it in descending, non-chronological order of interest for each individual user. Facebook calls this “personalized ranking.”Įssentially, the Facebook algorithm evaluates every post, ad, Story, and Reel. It determines what people see every time they check Facebook, and in what order that content shows up. The Facebook algorithm is a set of rules that rank content across the platform.
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